Tamara Haddad is ankling the VP and senior exec producer post she has held at CNN for the past eight years to become senior broadcast producer of NBC’s second-ranked “Today” show.
The hiring of the 35-year-old Haddad, who is being brought in by recently appointed NBC News prez Andy Lack to be second-in-command behind exec producer Steve Friedman, is expected to provide NBC News with some added bench strength when it comes to handling major breaking stories.
Her experience is expected to serve as a nice complement to Jeff Zucker, the wunderkind visionary exec producer of “NBC Nightly News.”
The appointment of Haddad, who starts at NBC on July 19, also appears intended to shore up the sagging ratings for the Peacock Web’s morning franchise.
After making a brief run at ABC’s top-rated “Good Morning America,””Today” has trailed “GMA” in the ratings for 31 straight weeks.
Through 11 weeks of the second quarter, “GMA” is up 13% in household rating compared to last year. For that period, ABC is averaging a 4.5 rating/20 share vs. NBC’s 4.1/18 and “CBS This Morning’s” 2.8/13.
On “Today,” Haddad will oversee programming and operations. Additionally, she’ll serve as a contributing producer for NBC News’ new prime time program co-anchored by Tom Brokaw and Katie Couric.
At CNN, Haddad has been in her current position since 1985, supervising all aspects of planning and production for “Larry King Live.” Haddad is credited with King playing such a large role in last year’s presidential election.
She’s also been the executive producer of a series of CNN town meetings and has served as a member of the CNN program board, which oversees all programming for the domestic and international cable news service.
Before joining CNN, Haddad served as VP of programming for Oliver Prods., the producer of “The McLaughlin Group” and “John McLaughlin’s One on One.”