CBS & ABC tie in Nielsen sweeps

CBS rallied to tie ABC for top honors in the July sweeps, as the Big Three networks — lacking the boost of last summer’s Barcelona Olympics — exhibited an 8% decline vs. the same period in 1992.

Actually, with NBC falling off sharply due to the absence of the Games, both ABC and CBS posted year-to-year increases during the July period, considered a relatively minor survey compared to the major February, May and November sweeps used to determine local-market advertising rates.

The Alphabet and Eye networks both finished with a 9.3 rating, 18 share in Nielsen, up 16% and 7%, respectively. NBC, which posted a 12.3/23 last year, was well back with an 8.0/15, a 35% decline.

Fox Broadcasting Co., which introduced “Melrose Place” behind original episodes of “Beverly Hills, 90210” last July, also posted a sharp year-to-year falloff, sliding 19% to a 5.4/10 for the survey. Fox averaged 16 hours of programming this summer, however, compared to 12 in July ’92.

More TV

  • DONNA GIGLIOTTI GLENN WEISS

    Oscars: Donna Gigliotti, Glenn Weiss to Produce Telecast

    CBS rallied to tie ABC for top honors in the July sweeps, as the Big Three networks — lacking the boost of last summer’s Barcelona Olympics — exhibited an 8% decline vs. the same period in 1992. Actually, with NBC falling off sharply due to the absence of the Games, both ABC and CBS posted […]

  • Brandon Larracuente, Emily Tosta

    Freeform's 'Party of Five' Reboot Casts Its Leads

    CBS rallied to tie ABC for top honors in the July sweeps, as the Big Three networks — lacking the boost of last summer’s Barcelona Olympics — exhibited an 8% decline vs. the same period in 1992. Actually, with NBC falling off sharply due to the absence of the Games, both ABC and CBS posted […]

  • Amazon Studios Names Chris Castallo Head

    Amazon Studios Names Chris Castallo Head of Unscripted TV

    CBS rallied to tie ABC for top honors in the July sweeps, as the Big Three networks — lacking the boost of last summer’s Barcelona Olympics — exhibited an 8% decline vs. the same period in 1992. Actually, with NBC falling off sharply due to the absence of the Games, both ABC and CBS posted […]

More From Our Brands

Access exclusive content