ATAS division to create, sell shows based on assets

The Academy of Television Arts & Sciences has formed a committee to create and market television programs around existing and future Academy assets, with producers David Gerber and Edgar J. Scherick heading the effort.

The TV programs committee will seek to mount programs and possibly series for the networks, syndication, cable and video.

Shows will draw on the Academy archives it maintains with UCLA and such telecasts as the Primetime, Daytime and Local Emmy awards, which ATAS presents (the Daytime nods in conjunction with its East Coast counterpart, the National Academy of Television Arts & Sciences).

The New York-based Museum of Television & Radio is in the midst of its own three-network deal to provide annual specials based on its archival material.

ATAS president Leo Chaloukian, in a prepared statement, called the TV Academy “a treasure trove of untapped programming ideas.”

The Academy also is seeking alternate means of revenue in anticipation of a reduced TV rights fee on its new broadcast deal for the Primetime Emmy Awards, such as its pact to establish an Academy Hall of Fame Plaza at the Disney-MGM Studios in Orlando.

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