Yudin joins Viacom Ent. Group as senior vp

Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun.

Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming.

In the new post he’ll be responsible for packaging programs for all markets as well as developing ad-sponsored shows andestablishing international production ties.

While at Reeves, Yudin oversaw “The Tomorrow People”– an international co-production with the U.K. — and the series “What Would You Do?” and “Wild & Crazy Kids,” all for Nickelodeon, one of the Viacom networks.

Before joining Reeves in 1989, Yudin spent five years as president of Chelsea Communications, a New York-based TV production company, having worked earlier at Reeves and at several major ad agencies.

Most Reeves assets were recently transferred to New World Entertainment, a move mandated by the sale of Reeves’ parent company, Thames Television, to Pearson PLC.

More Scene

  • Ryan Murphy Pose

    Ryan Murphy on 'Showrunning as Advocacy' and the Post-Me Too 'Age of Enlightenment'

    Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun. Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming. In the new post he’ll be responsible for packaging programs for […]

  • 'The Sinner' film premiere

    Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

    Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun. Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming. In the new post he’ll be responsible for packaging programs for […]

  • Comedy Converstion with L to R:

    Just for Laughs Festival Honors Tiffany Haddish, Hannah Gadsby, More

    Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun. Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming. In the new post he’ll be responsible for packaging programs for […]

  • Paul Krassner Memoir Illustration

    Paul Krassner on Resisting With Humor

    Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun. Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming. In the new post he’ll be responsible for packaging programs for […]

  • Just for Laughs Festival Montreal

    Just for Laughs Festival Is the Coachella of Comedy

    Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun. Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming. In the new post he’ll be responsible for packaging programs for […]

  • National Comedy Center Set To Open

    National Comedy Center Set To Open During Lucille Ball Fest

    Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun. Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming. In the new post he’ll be responsible for packaging programs for […]

  • Carter Hudson, John Singleton, Angela LewisFX's

    John Singleton on Disney-Fox Deal: 'You Gotta Let FX Be What It Is'

    Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun. Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming. In the new post he’ll be responsible for packaging programs for […]

More From Our Brands

Access exclusive content