Hart ankles Geffen for Gramercy

Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up.

The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging for Guns N’ Roses, Nirvana, Cher, Aerosmith and Whitesnake, to name a few.

Innovator

Known as an innovator in pack-aging in the recording biz, Hart patented and sealed “a joint venture between myself and Geffen Records for the Smart-Pak,” an environmentally friendly, self-contained promotional mailer for CDs, which was “the catalyst in the demise of 6-by-12-inch packaging,” she says.

Hart readily admits she has no background in film packaging, and acknowledges that Gramercy prez Russell Schwartz is “taking a big chance with me.”

Fresh outlook

However, in keeping with Gramercy’s youth (the company was formed in June), Hart aptly notes that Schwartz “wanted someone with a fresh, kind of naive outlook to create some unique, eye-catching campaigns for smaller pictures.

He thought I could apply some of my creativity to film, which is just a larger canvas.”

Hart’s new canvas will include campaigns for some six pix this year, including Mario Van Peebles’ upcoming western “Posse.”

More Scene

  • Debra MessingProject Angel Food honoring Debra

    'Will & Grace': Debra Messing Talks David Schwimmer's Guest Role

    Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up. The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up. The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging […]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg on Oscars' New Popular Film Category Controversy

    Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up. The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging […]

  • Ruth Wilson

    'The Affair's' Ruth Wilson Stays Mum on Controversial Exit

    Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up. The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging […]

  • CULVER CITY, CA - AUGUST 16:

    'To All the Boys I've Loved Before' Star Lana Condor on Bringing More Diversity to Movies

    Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up. The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging […]

  • Samantha Barks, Andy Karl'Pretty Woman: The

    'Pretty Woman' Broadway Cast Recalls Performing for Julia Roberts

    Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up. The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging […]

  • Jeffrey Katzenberg Lew Wasserman

    Jeffrey Katzenberg Remembers Being Mentored by Lew Wasserman

    Theatrical distributor Gramercy Pictures has lured Samantha Hart away from Geffen Records a year before her contract there is up. The move to Gramercy, as creative director of advertising, marks a big change for Hart, whose five-year music career as Geffen’s graphic arts director included the development and execution of advertising campaigns and special packaging […]

More From Our Brands

Access exclusive content