John A. Wentworth has been promoted to the newly created post of senior VP, media relations for the Paramount Television Group, reporting to group chairman Kerry McCluggage.

In his new post Wentworth will oversee all publicity for network, syndicated and cable series.

He’ll also be responsible for trade publicity for all network programs as well as the group’s network, domestic and international divisions.

It’s also expected that Trisha Cardoso, currently VP of entertainment marketing at public relations firm Burson-Marsteller, will join the studio under Wentworth as part of a significant reorganization and expansion of the TV group’s in-house media relations activities. Burson-Marsteller has been handling a number of key show accounts for Paramount, including “Cheers,””Wings,””Bob” and “The Arsenio Hall Show.”

Wentworth, who began at Paramount in 1983, was most recently VP of ad-pub-promo for Paramount Network TV, a position he’d held since 1989. In the post, he’s been responsible for network shows as well as launching syndicated projects produced through the network division.

He’ll now oversee first-run properties as well, including “Entertainment Tonight,””Hard Copy” and “The Maury Povich Show.”