Group W ups Sheingold, adds duties

Rich Sheingold, who has overseen marketing and sales for Group W Prods. as senior VP, has received exec veepee stripes and seen his duties expanded to encompass strategic planning and new business ventures.

Sheingold joined Group W in 1989 after four years with TeleRep in New York, where he served as VP and general sales manager.

He has also held stints in sales posts at local stations.

The company’s No. 2 in command under Group W prez Derk Zimmerman, Sheingold oversaw sales activity for the talkshow “Vicki!,” which has been renewed for a second season on 175 stations covering 95% of the U.S.

Additionally, Group W has four weekly shows in syndication: “Martha Stewart Living,” “Bob Vila’s Home Again,””On Scene: Emergency Response” and “The New Adventures of Speed Racer.”

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