Exec Shuffle

Neil McCarthy has been named to the new position of exec VP for finance at Falcon Holding Group. McCarthy is the former exec VP of Capitol-EMI Music Inc. and senior VP for finance and operations at Orion Pictures.

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Mark Sonnenberg has been upped to director of original programming and development for KTLA-TV. He will oversee development of local programming and continue exec producing the “KTLA Morning News” and “KTLA Morning News Early Edition.” His new projects include an hour talk/entertainment show following the “Morning News” and the weekly latenight program “Comedy Compadres.” KTLA also upped Virginia Hunt to director of program planning and acquisitions. She will oversee syndie acquisitions, program planning and scheduling.

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Fred Siegel has been named senior VP for marketing at QVC Network Inc. Siegel previously was exec VP and exec creative director at Ketchum Advertising Inc. and senior VP and group creative director at McCann-Erickson in New York.

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Daniel Smith, formerly development director for Edgar J. Sherick Associates, has been named to the newly created position of director of TV development for Samuel Goldwyn Television. His first project will be a revival of “Flipper” for firstrun syndication.

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Beth Kelley has been named manager of Northeast sales for MTM Worldwide Distribution. She was marketing director for Buffet Management Inc.

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