Mary Alice Dwyer-Dobbin has been promoted to exec vice president, ABC daytime , reporting to recently named president of the daypart Pat Fili-Krushel.
Dwyer-Dobbin had been senior VP of daytime programs since April 1991 under Dennis Swanson, president of ABC Sports, whose relinquishing of responsibility for daytime was followed by the hiring of former Lifetime network exec Fili-Krushel (Daily Variety, June 1).
Dwyer-Dobbin also worked for Lifetime, from 1981-86, before joining ABC as VP , daytime programs, East Coast. In her new capacity she’ll continue to oversee development and production of weekday programs, including “Home” and the soaps “Loving,””All My Children,””One Life to Live” and “General Hospital.”
Fili-Krushel’s appointment becomes effective today, with both executives based in New York.
ABC is a perennial second-place finisher in households when it comes to daytime behind CBS but has consistently out-performed the Eye network among women 18-49, the key sales demographic in the daypart.
Swanson gave up supervision of daytime to devote his full attention to ABC Sports, which recently cemented a deal with NBC for rights to Major League Baseball.