You will be redirected back to your article in seconds

Stromberg heads music for Hanson & Schwam

Gary Stromberg, former partner in the p.r. firm Gibson & Stromberg, has been tapped to helm the music division of public relations company Hanson & Schwam.

Stromberg will bring clients New Kids on the Block, Marky Mark and a pair of startup record labels, with a mandate to build the H&S roster in the coming months.

Partnered with Bob Gibson, Stromberg ran one of the top p.r. businesses of the ’60s and early ’70s. The pair repped such acts as the Rolling Stones, Elton John and James Taylor, before dissolving the firm in 1975.

It also proved to be a training ground for some top managers and publicists, including Trudy Green, Janet Jackson’s manager at HK Management.

In the late ’70s, Stromberg was a producer on the pix “Car Wash” and “The Fish That Saved Pittsburgh” and entered into development deals at several studios, before returning to the publicity fold in 1991. After a stint at ABC Records, Stromberg joined the Group, the firm Gibson had opened in 1978.

“I’ll be in charge of my own destiny again,” Stromberg said, referring to the uncertainties of feature film development, and the challenge of starting a firm from scratch.

The move reunites the exec with Gene Schwam, whom Stromberg worked for as his first gig in publicity.

Jeff Albright, who ran the agency’s music department, recently left the firm to set up his Albright Entertainment Group.

Albright’s initial client roster will include Ric Ocasek, Damn Yankees, Vince Neil and Stray Cats.

More Scene

  • Channing Tatum on Taking Time Off,

    Channing Tatum Says He's Ready To Get Back to Work After Quiet Year

    Gary Stromberg, former partner in the p.r. firm Gibson & Stromberg, has been tapped to helm the music division of public relations company Hanson & Schwam. Stromberg will bring clients New Kids on the Block, Marky Mark and a pair of startup record labels, with a mandate to build the H&S roster in the coming […]

  • Zendaya Wants To Do a 'Little

    Zendaya Wants To Do A 'Little Mermaid' Live Action: 'Why Wouldn't I?'

    Gary Stromberg, former partner in the p.r. firm Gibson & Stromberg, has been tapped to helm the music division of public relations company Hanson & Schwam. Stromberg will bring clients New Kids on the Block, Marky Mark and a pair of startup record labels, with a mandate to build the H&S roster in the coming […]

  • Meryl Streep Wants Tracey Ullman to

    Meryl Streep Wants Tracey Ullman to Run for President

    Gary Stromberg, former partner in the p.r. firm Gibson & Stromberg, has been tapped to helm the music division of public relations company Hanson & Schwam. Stromberg will bring clients New Kids on the Block, Marky Mark and a pair of startup record labels, with a mandate to build the H&S roster in the coming […]

  • Justin Theroux'Maniac' TV Show premiere, London,

    Justin Theroux Binge-Watched 'The Hills' While Making Netflix's 'Maniac'

    Gary Stromberg, former partner in the p.r. firm Gibson & Stromberg, has been tapped to helm the music division of public relations company Hanson & Schwam. Stromberg will bring clients New Kids on the Block, Marky Mark and a pair of startup record labels, with a mandate to build the H&S roster in the coming […]

  • Jakob Dylan2018 Film Festival Opening Night

    LA Film Festival: Jakob Dylan Talks Music Documentary 'Echo in the Canyon'

    Gary Stromberg, former partner in the p.r. firm Gibson & Stromberg, has been tapped to helm the music division of public relations company Hanson & Schwam. Stromberg will bring clients New Kids on the Block, Marky Mark and a pair of startup record labels, with a mandate to build the H&S roster in the coming […]

  • Mariska Hargitay Ice-T

    'Law & Order: SVU' Star Ice-T on #MeToo, Show's Relevance in 20th Season

    Gary Stromberg, former partner in the p.r. firm Gibson & Stromberg, has been tapped to helm the music division of public relations company Hanson & Schwam. Stromberg will bring clients New Kids on the Block, Marky Mark and a pair of startup record labels, with a mandate to build the H&S roster in the coming […]

More From Our Brands

Access exclusive content