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MTV Video Music Awards back to U Amphitheatre

The MTV Video Music Awards show is headed back to Universal Amphitheatre, celebrating its 10th anniversary Sept. 2 with a live broadcast from the venue.

Earlier this year, the show was rumored to be considering a move to New York.

Last year, the awards were held at UCLA’s Pauley Pavilion, in an effort to give the show more of the feel of a major rock concert. Instead, poor acoustics and Bronze Age ambiance was a sore point with music industry attendees.

Even the Grammy Award organizers, who were planning a similar move to a larger hall, retreated to more comfortable surroundings.

Doug Herzog, senior VP of programming at MTV, said the vidchannel’s return to Universal “will also recognize what has been a historical strength of the show, an intimate setting.”

Production team for the 10th Video Music Awards will be headed by Herzog and Judy McGrath, who will serve as co-executive producers. Joel Gallen will produce for the fifth consecutive year.

Host and finalists for the MTV Video Music Awards will be announced July 14.