ABC’s “Monday Night Football” is saying goodbye to country and hello to rock , rap and soul.
“Monday Night Football” is dumping its three-year opening, featuring Hank Williams Jr. twanging away to game highlights, in favor of a musical approach styled to reach a broader demographic.
The network has cut a deal with Polygram Records and the NFL to have Polygram recording artists songs used for the opening highlights. Frito-Lay is sponsoring the segments.
Stars from the Polygram stable committed to the project include Boyz II Men, Bryan Adams, Kiss, the Temptations and Vanessa Williams.
ABC Sports is promising a fresh football musicvideo each week, for a season total of 18. According to industry sources, the openings may lead to a video compilation release.
Jon Bon Jovi will kick off the series with his 1991 hit “Blaze of Glory” when “Monday Night Football’s” season begins Sept. 6 with the Dallas Cowboys vs. the Washington Redskins.
“Creativity has been the hallmark of ‘Monday Night Football,’ ” said Dennis Lewin, senior vice president of production of ABC Sports, who engineered the deal. “‘Monday Night Football’ and these great recording artists will be a great combination.”