‘MNF’ goes from C&W to rock, rap

ABC’s “Monday Night Football” is saying goodbye to country and hello to rock , rap and soul.

“Monday Night Football” is dumping its three-year opening, featuring Hank Williams Jr. twanging away to game highlights, in favor of a musical approach styled to reach a broader demographic.

The network has cut a deal with Polygram Records and the NFL to have Polygram recording artists songs used for the opening highlights. Frito-Lay is sponsoring the segments.

Weekly debut

Stars from the Polygram stable committed to the project include Boyz II Men, Bryan Adams, Kiss, the Temptations and Vanessa Williams.

ABC Sports is promising a fresh football musicvideo each week, for a season total of 18. According to industry sources, the openings may lead to a video compilation release.

Jon Bon Jovi will kick off the series with his 1991 hit “Blaze of Glory” when “Monday Night Football’s” season begins Sept. 6 with the Dallas Cowboys vs. the Washington Redskins.

‘Great’ combo

“Creativity has been the hallmark of ‘Monday Night Football,’ ” said Dennis Lewin, senior vice president of production of ABC Sports, who engineered the deal. “‘Monday Night Football’ and these great recording artists will be a great combination.”

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