Nickelodeon has set up a new division, Nickelodeon Entertainment Products, to coordinate last month’s deal with Sony Music to develop videocassettes and audio CDs and cassettes of original Nickelodeon programming.

The division will be headed by Tom Ascheim, who moves over from his post as VP of new business development of Nickelodeon.

The division plans to package nine homevideo titles and four audio titles in 1993, drawing on such cable-TV hits as “The Ren & Stimpy Show,””Rugrats” and “Clarissa Explains It All.” Nickelodeon will reveal exact titles to coincide with the Video Software Dealers’ Assn. convention in Las Vegas next month.

Nickelodeon has hired Catherine Mullally to be exec producer of the division, responsible for production and packaging of the cassettes. Mullally was an executive at Children’s Television Workshop and VP of production and development for Mark Zander Prods.

The director of the division will be Linda Schupack, who also comes from Children’s Television Workshop.