You will be redirected back to your article in seconds

TriStar unveils new logo

To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday.

The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper.

However, it was Anthony Goldschmidt’s Intralink Film Graphic Design that gave new life to the familiar Pegasus symbol.

Goldschmidt used computer special effects, models and backdrops in the process, as well as cloud footage shot from the Haleakala Crater on Maui.

Footage of the horse was shot in a hangar at the Santa Monica Airport.

Pegasus’ wings, created by combining real feathers and digitized compositing, were merged with the horse’s image via computer morphing.

“A logo for a motion picture company has enormous impact because it is the first thing that audiences see at a movie,” Goldschmidt said. “It has to be appropriate for a love story or a thriller and for a sci-fi picture and a murder myster. TriStar’s new logo — with its imagery of dawn and Pegasus — is a perfect symbol for the roster of exciting films we can expect from TriStar.”

More Film

  • Moviepass

    Struggling MoviePass Launches $164 Million Bond Sale

    To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday. The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper. However, it […]

  • Producers Guild of America PGA

    Producers Guild of America Sets Awards Show for Jan. 19, 2019

    To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday. The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper. However, it […]

  • Koko Dead: Gorilla Used Sign Language,

    Koko, Signing Gorilla Who Met Robin Williams and Betty White, Dies

    To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday. The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper. However, it […]

  • Film Movement Releasing 'Bent,' 'Midaq Alley,'

    Film Movement Releasing 'Bent,' 'Midaq Alley,' 'Lily Chou-Chou,' 'Rabbi Jacob' (EXCLUSIVE)

    To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday. The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper. However, it […]

  • First Man, A Star Is Born,

    Oscars at Halfway Point: 'Black Panther' Leads the Pack, With Heavy-Hitters Coming Up

    To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday. The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper. However, it […]

  • Nadine Labaki poses for photographers upon

    Cannes Prize Winner 'Capernaum' to Kick Off New Arab Film Festival in Paris

    To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday. The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper. However, it […]

More From Our Brands

Access exclusive content