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TriStar unveils new logo

To celebrate its 10th anni, TriStar Pictures’ new corporate logo hits cinemas June 19, unspooling before advance previews of “Sleepless in Seattle,” which opens the following Friday.

The logo concept was originally conceived by TriStar chairman Mike Medavoy and developed by TriStar marketing prexy Buffy Shutt and senior VP of advertising Bill Loper.

However, it was Anthony Goldschmidt’s Intralink Film Graphic Design that gave new life to the familiar Pegasus symbol.

Goldschmidt used computer special effects, models and backdrops in the process, as well as cloud footage shot from the Haleakala Crater on Maui.

Footage of the horse was shot in a hangar at the Santa Monica Airport.

Pegasus’ wings, created by combining real feathers and digitized compositing, were merged with the horse’s image via computer morphing.

“A logo for a motion picture company has enormous impact because it is the first thing that audiences see at a movie,” Goldschmidt said. “It has to be appropriate for a love story or a thriller and for a sci-fi picture and a murder myster. TriStar’s new logo — with its imagery of dawn and Pegasus — is a perfect symbol for the roster of exciting films we can expect from TriStar.”

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