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‘Summer’ rides wave

New Line Cinema has caught the multimedia wave, licensing the rights to its upcoming surfing epic, “Bruce Brown’s The Endless Summer II,” to Rocket Motion Pictures, which will produce a simulation ride-film based on the movie, currently in production.

The production, which will be directed by Barnaby Jackson and produced by Zachary Matz, is expected to be the first simulation ride to be released simultaneously with the feature film on which it is based. According to sources, the ride-film’s budget will be more than $ 2 million, which includes the high-definition images, the multichannel sound and the digital motion program that controls the ride’s seats.

While the ride will first be exhibited in portable simulation theaters to build national awareness of the film, Rocket’s Jackson noted that the ride will eventually be installed in fixed-base theaters.

According to Matz, production of the ride-film will begin this winter and will include computer generated images and live-action footage to be shot with the “Endless Summer II” crew in Hawaii. Utilizing a high-technology delivery system with moving seats, high-resolution images and multichannel digital sound, Matz said the ride-film will be a “fantasy surfing experience.”

The idea for the “Endless Summer II” ride-film was hatched by Jackson and Matz, who first pitched the idea to the film’s director, Bruce Brown, and producer Roger Riddell. It was Riddell who recommended the idea to New Line, which, according to industry insiders, has been actively looking for ways to maximize the visibility of its films, utilizing new interactive technologies.

Matz said pre-production of the film has already started, prior to this winter’s filming, which will follow the surfing exploits of Robert (Wingnut) Weaver and Pat O’Connell as they search for the perfect wave.

“We plan to go out with their crew and use their equipment and shoot POV footage in the surf,” Jackson said. “We will then combine that with computer-generated fantasy surf images.”

Rocket Motion Pictures recently produced “Afterburn,” the first simulation film for Iwerks’ successful touring simulation theaters, and has designed simulation projects for MCA Universal. The firm is in production on a 70mm simulation film featuring the Air Force Thunderbirds, skedded for a spring release.

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