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The Raindance Film Festival and Market, the first British event exclusively dedicated to independently produced films, is skedded to take place in London from Oct. 22-26. The event will platform both American and international features and shorts, including both fiction and documentaries.

Special sections will highlight new independent works from North America as well as new releases from the British cinema. There will be a focus on world cinema and a sidebar on “Pixelvision” films — video pix made with cheapo cameras originally marketed for kids. There will be cash prizes in several categories.

The Raindance Film Market will run concurrently with the festival, with entries including a special works-in-progress section, “The Director’s Reel.”

The five-day event is being positioned on the calendar to fall during the week between Mipcom, the TV market in Cannes, and Mifed, the film market in Milan. This scheduling allows for buyers already attending these markets to stay on in Europe for Raindance rather than return home for a week.

Model for Raindance is the Sundance Film Festival in Park City, Utah, established more than a decade ago by Robert Redford. Raindance’s director, Elliot Grove, said in a press statement Wednesday: “We are looking forward to inaugurating an annual event which will allow new links to be forged between the European and the American independent communities.”

Raindance’s U.S. program will be organized by In Pictures, the festival’s New York representative. All film entries should be submitted to the New York office at the Tribeca Film Center. Entry fees are $ 75 for the festival and $ 250 for the market. Submission deadline is Sept. 15.