It’s a sign: ‘Needful’ bow nears

A fluorescent billboard for Castle Rock Entertainment’s “Needful Things” is set to go up Tuesday at the intersection of Santa Monica and Westwood, the company announced Wednesday.

Created by Wildfire Inc., the billboard is designed to deliver one effect in the day and one at night.

To be distributed by Columbia Pictures, “Needful Things” stars Ed Harris, Max von Sydow, Bonnie Bedelia, J.T. Walsh and Amanda Plummer.

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