Interfilm to give ‘Life’ to interactive pic deal

Interactive film pioneer Interfilm Inc. announced Wednesday that its new pic, “Ride For Your Life,” will be the first release spearheading a recently signed three-picture deal with Sony Pictures Entertainment.

Featuring Adam West, of “Batman” TV fame, and Betty Buckley (“Cats,””Eight Is Enough”), “Ride” is the story of two ace bike messengers in Gotham vying to become the exclusive spokesman for the fictional communications monolith Bigcorp.

A year ago, Interfilm opened on one Gotham screen with the interactive feature “I’m Your Man.” Using buttons on their seats, audience members could influence the plot twists and outcome of the 20-minute film.

With “Ride,” the filmmakers promise a richer, more seamless experience from scene to scene.

“It’s like nothing I’ve ever seen,” said Bob Bejan, Interfilm founder and prexy/CEO. “Currently, we have 27 theaters booked for the March 15premiere, and we plan to have at least a total of 50 by that date.”

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Bejan added that Sony Pictures has bought 10 Interfilm interactive systems, which have been placed in Sony’s Loews theaters nationwide, bringing the total SPE cash commitment to $ 6 million.

Interfilm, which develops all its own hardware and software, went public earlier this month on Gotham’s Nasdaq exchange, culling an initial $ 20 million in capitalization. Interfilm is underwritten by Smith Barney and Unterburg & Harris. Bill Franzblau is Bejan’s Interfilm partner.

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