You will be redirected back to your article in seconds

Domestic B.0. sizzles in record July

Domestic film box office in July soared 44% over last year to a record of $ 721.9 million, which is also 7% above the comparable 1989 period tally of $ 674. 6 million. “The Firm,””Jurassic Park,””In the Line of Fire” and “Sleepless in Seattle” were the leading hits.

After nine weeks of summer, season B.O. is a staggering $ 1.42 billion, up 26 % from last year’s $ 1.12 billion and also 4% above 1989’s comparable figure of $ 1.36 billion.

That a new summer B.O. record will be set is virtually certain under three scenarios. If business over the next six weeks merely equals last year, the season will come in a hair over the 1989 record of $ 2.04 billion.

And if the remaining weeks equal those of 1989, the final number will be about $ 2.09 billion. But if the current pace continues, the season can reach $ 2.11 billion or better.

As for July performance alone, the $ 721.9 million estimate breaks down to 140.7 million tickets sold at a national average price of $ 5.13. Comparable data last year were $ 502 million, 100.3 million tix and $ 5.01.

The July ticket haul is also thebest since 1989, when 150.2 million tickets were sold.

The seasonally adjusted Variety Box Office Index for July soared to 116.6, a new peak for the period, from 82.2 a year ago. The Index base of 100.0 is pegged to 1990, so last month’s level of business was 16.6% over the average month’s business in the base year.

Cumulative 29-week business this year is $ 2.97 billion, the highest ever at this calendar point and nearly 3% over the $ 2.89 billion posted at the same point in 1989. The big question now is whether the full year can break the $ 5 billion levels set in 1989-90.

The answer will depend on three factors: strength of late-summer releases holding into autumn, new releases in autumn, and the year-end season — this year dampened by the Saturday location of Christmas.

In 1989, Christmas was on Monday, and in 1990 on Tuesday. This had the effect of extending the preceding weekend, while this year, the Christmas weekend will be hurt.

Other major pix in July were “Rookie of the Year,””Snow White and the Seven Dwarfs,””Dennis the Menace,””Free Willy,””Son-in-Law” and “Hocus Pocus.”

The July period in this survey was the four-week span July 2-29.

Cumulative tickets sold through July are estimated at 582.2 million, up 10% over 527.5 million a year ago, according to the exclusive Daily Variety B.O. survey.

Popular on Variety

More Film

  • Joe Anthony Russo

    Russo Brothers to Receive Publicists Motion Picture Showman Award

    Hollywood union publicists have selected the Russo Brothers to receive the Motion Picture Showman of the Year Award. Anthony and Joe Russo, who directed “Avengers: Endgame,” will receive the award at the 57th Annual Publicists Awards ceremony on Feb. 7 at the Beverly Hilton Hotel. The publicists are part of the Intl. Cinematographers Guild, IATSE [...]

  • Sylvester Stallone on Rambo's Return: A

    Sylvester Stallone on Rambo's Return: 'The Warrior Can Never Find Peace'

    Sylvester Stallone may be 73, but he’s not one to sit back in his twilight years. As his legendary body slows, his output certainly hasn’t. This Friday, “Rambo: Last Blood” hits theaters around the world – 37 years after the debut of “Rambo: First Blood.” Why bring the muscled Vietnam veteran back for a final, [...]


    Vincenzo Natali to Open Sitges Pitchbox (EXCLUSIVE)

    Like Ron Perlman in 2018 and Guillermo del Toro the year before, Canadian writer-director Vincenzo Natali, whose new Netflix film, an adaption of Steven King’s “In the Tall Grass” will innaugurate October’s Sitges Film Festival, is lined up to open this year’s Sitges Pitchbox, organized in by Barcelona-based platform Filmarket Hub. The Sitges Pitchbox take [...]

  • "Tezuka's Barbara" in competition at Tokyo

    ‘Tezuka’s Barbara’ and ‘A Beloved Wife’ Head for Tokyo Festival Competition

    Two Japanese films, “Tezuka’s Barbara” and “A Beloved Wife” have been selected for the main competition section of next month’s Tokyo International Film Festival. The festival will reveal the remainder of the competition and the bulk of its other selections later this month. To date the Japanese festival has only revealed its opening film (“Tora-san, [...]

  • Garin Nugroho film "Memories of my

    Indonesia Selects Controversial 'Memories of My Body' as Oscar Contender

    “Memories of My Body,” directed by Garin Nugroho, has been selected to represent Indonesia at the Academy Awards in the international feature film category (previously best foreign-language film). The announcement was made Tuesday by actress Christine Hakim representing the Indonesian Film Selection Committee. The fact-based film depicts the story of a young man from a [...]

  • Benjamin Wallfisch - scoring session, Abbey

    Composer Benjamin Wallfisch Signs With Gorfaine/Schwartz Agency

    Composer Benjamin Wallfisch has signed with the Gorfaine/Schwartz Agency (GSA) for worldwide representation, in partnership with London-based agency COOL Music Ltd. A top composer, whose scoring credits include “It Chapter Two,” Shazam!” Hellboy,” “Hidden Figures” and “Hostile Planet,” among others, Wallfisch has worked on over 75 feature films and is a member of the BAFTA [...]

More From Our Brands

Access exclusive content