You will be redirected back to your article in seconds

Col hails its ‘Hero’s’ welcome

The general public got its first peek at Columbia Pictures’ behemoth summer release “Last Action Hero” Saturday night, and while the studio is determined to do a little fine-tuning prior to its June 18 release, Col described the reaction as enthusiastic.

The screening — conducted by Joe Farrell’s National Research Group for a test audience of 1,200 — was held at Pacific Theatres’ Lakewood Center multiplex north of Long Beach.

It was the first time the general public has been given a peek at the big-budget Arnold Schwarzenegger starrer, which was presented as an unnamed action film. Columbia Pictures brass had screened the movie, directed by John McTiernan, Thursday.

Columbia Pictures executive veepee Sid Ganis said the reaction from Saturday’s test audience “was absolutely sensational.” In a statement, Ganis added, “We now know that ‘Last Action Hero’ is not only on target for opening day, but also that it’s headed right toward bull’s-eye.”

Numerous optical and other special effects are needed before the movie is ready for paying audiences.

An early post-production plan for “Last Action Hero” called for more than 100 individual special effects, including a golden glowing movie ticket (Daily Variety, March 8). The post-production schedule is among the shortest for a movie of its size, according to studio chairman Mark Canton.

Columbia has seven days to lock the print.

More Film

  • 'Shazam!' Review: Zachary Levi is Pure

    Film Review: 'Shazam!'

    In “Shazam!,” Zachary Levi brings off something so winning it’s irresistible. He plays a square-jawed, rippling-muscled man of might, with a cheesy Day-Glo lighting bolt affixed to his chest, who projects an insanely wholesome and old-fashioned idea of what a superhero can be. But he’s also playing a breathless teenage kid on the inside, and [...]

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

  • Doppelgänger Red (Lupita Nyong'o) and Adelaide

    Box Office: 'Us' on Track for Second-Highest Debut of 2019 With $67 Million

    Jordan Peele’s “Us” is on its way to scaring up one of the biggest debuts of 2019, with an estimated $67 million from 3,741 North American locations. Should estimates hold, “Us” will be able to claim several milestones: the highest debut for an original horror movie (the biggest launch for any horror pic goes to [...]

  • NF_D_JGN-D6-2160.cr2

    Film Review: 'The Dirt'

    A long time ago, the words sex, drugs, and rock ‘n’ roll carried a hint of danger. The lifestyle did, too, but I’m talking about the phrase. It used to sound cool (back around the time the word “cool” sounded cool). But sex, drugs, and rock ‘n’ roll has long since passed into the realm [...]

  • James Newton Howard Danny Elfman

    New Trend in Concert Halls: Original Music by Movie Composers — No Film Required

    Movie and TV composers are in greater demand than ever for, surprisingly, new music for the concert hall. For decades, concert commissions for film composers were few and far between. The increasing popularity of John Williams’ film music, and his visibility as conductor of the Boston Pops in the 1980s and ’90s, led to his [...]

  • Idris Elba Netflix 'Turn Up Charlie'

    Idris Elba in Talks to Join Andy Serkis in 'Mouse Guard'

    Idris Elba is in negotiations to join Andy Serkis and Thomas Brodie-Sangster in Fox’s fantasy-action movie “Mouse Guard” with “Maze Runner’s” Wes Ball directing. Fox is planning a live-action movie through performance capture technology employed in the “Planet of the Apes” films, in which Serkis starred as the ape leader Caesar. David Peterson created, wrote, [...]

More From Our Brands

Access exclusive content