AFMA hunts for ‘hot’ exec

The American Film Marketing Assn. is hunting for a top-level business executive to oversee the organization’s administrative functions.

The 27-member AFMA board reached nearly unanimous approval of the key position Thursday at a board meeting, according to chairman Michael Goldman.

“It’s a hot position. It will be one of the top three positions,” Goldman explained. Role will complement that of exec VP Tim Kittleson, “who will be able to focus on what he’s really good at, which is developing new territorial markets.”

Looking for ‘the best’

“The new person is going to be the new head of our business development as well as our administration,” Goldman said. “We’re looking for the best-qualified person,” whether American or foreign.

“It would be helpful if the person had a knowledge of the industry’s international collection agencies. Computer knowledge would be required because we’re looking to modernize our computer system. And obviously, the person has to have a good business background.”

Action is a result of strategic plan undertaken in 1992 to come up with programs that better serve needs of the membership. An operational audit of AFMA , conducted by Ernst & Young and discussed Thursday at the board meeting, determined that a senior executive was needed to oversee administrative functions for the org.

“Eighteen months ago we began the process of the strategic study of the organization and this is one of the results of our organizational audit,” Goldman said.

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