×
You will be redirected back to your article in seconds

Sony Wonder to issue Nick fare on vid/audio

Sony Wonder has inked its first video deal to launch 10 homevid and two audio titles from children’s cable network Nickelodeon, according to Ted Green, Sony Music Group VP.

The deal marks a first for the year-old subsid — Sony Music’s family entertainment division — and will be the first major campaign for Nickelodeon, a trademark of MTV Networks, a division of Viacom Intl. Inc.

Sony Wonder will release an initial nine homevideos and one audio title from the Nickelodeon Collection on Aug. 31. Two Christmas titles will be released in October.

First titles out will include episodes from Nickelodeon series “Ren & Stimpy, “”Rugrats,””Doug” and the “SNICK” programming block. Prices range from $ 9.98 to $ 14.98, and all tapes will include original “Nick-style” short features and vignettes.

The deal is “in conjunction with Sony Music Group, and I think this particular Nickelodeon deal shows the aggressive stance we’re taking toward the family entertainment market and the children’s video market in particular,” Green said. Previously, the subsid had only released audio titles.

“Our feeling is that it’s the right time to go into this market, and with a top-line partner like Nickelodeon, it’s a natural effort for us,” Green continued. “It is an underserviced area, and there is a demand for audio and video product — and for Nickelodeon product in particular … because the market hasn’t already been saturated with Nickelodeon product in the past.”

Sony Wonder plans to “saturate” the market with a “multimillion-dollar” advertising and marketing campaign that will include TV spots, print ads and out-of-home promotional efforts, as well as Nickelodeon’s on-air Stocking Stuffer Sweepstakes.

Various “Colossal Pack” promotional kits that range from 18-piece to 60-piece packages will be available to retailers.

A separate “Holiday Pack” will be available for the “Ren & Stimpy Holiday Tape: Have Yourself a Stinky Little Christmas.”

Confirmation of marketing plans had to be firmed up prior to Sony Wonder’s announcement Tuesday. “It’s not just taking something off the air and slapping it on homevid,” Green said.

He stressed that the collection will be readily available nationwide. “Sony’s dominance in distribution will assure that the Nickelodeon Collection will be in every store, and the promotional and marketing plans assembled by Sony and Nickelodeon will ensure that the consumer knows the product has arrived.”

More TV

  • Donald Trump

    HBO Fires Back at Trump's 'Game of Thrones'-Inspired 'No Collusion' Tweet

    HBO is firing back at President Donald Trump after he sent another “Game of Thrones”-inspired tweet in response to the release of a redacted version of special counsel Robert Mueller’s report on the Russia investigation. “Though we can understand the enthusiasm for ‘Game of Thrones’ now that the final season has arrived, we still prefer [...]

  • Joel Edgerton Headshot

    Joel Edgerton Joins Barry Jenkins' 'Underground Railroad' Amazon Series (EXCLUSIVE)

    Joel Edgerton has signed on for a role in the Barry Jenkins’ Amazon series “The Underground Railroad,” Variety has learned exclusively. Edgerton will play the part of Ridgeway, a slavecatcher. He joins previously announced cast members Thuso Mbedu, Chase W. Dillon, and Aaron Pierre. The role will mark Edgerton’s first regular TV role in some time. [...]

  • LAST MAN STANDING: 150'th Episode: L-R:

    'Last Man Standing' Renewed at Fox

    “Last Man Standing” has been renewed at Fox, Variety has learned. This is the second season of the family multicamera comedy that will air on Fox, but the eighth season overall. (Its first six years were on ABC before the Alphabet canceled the series. Fox picked it up a year later.) “‘Last Man Standing’ roared [...]

  • Lauren Corrao

    Freeform Taps Lauren Corrao to Replace Karey Burke as Original Programming Head

    Lauren Corrao has been named executive vice president of original programming and development for Freeform. Corrao takes over the role from Karey Burke, who was named the head of ABC Entertainment in November following the departure of Channing Dungey. Corrao will report directly to Freeform president Tom Ascheim. In her new position, Corrao will oversee [...]

  • Allison Mack Sex Cult

    HBO in Production on NXIVM Sex Cult Documentary Series

    HBO Documentary Films is currently in production on a documentary series exploring the NXIVM sex cult case, which implicated former “Smallville” actress Allison Mack among others. The series, which is to be directed by “The Square” and “Control Room” helmers Jehane Noujaim and Karim Amer, will follow a range of people who joined the NXIVM [...]

  • Barry Killing Eve Pose

    'Barry,' 'Killing Eve,' 'Pose' Among 2019 Peabody Winners (EXCLUSIVE)

    “The Americans,” “Barry,” “The End of the F***ing World,” “The Good Place,” “Hannah Gadsby: Nanette,” “Killing Eve,” “Patriot Act with Hasan Minhaj,” “Pose” and “Random Acts of Flyness” have been named the entertainment winners at this year’s Peabody Awards, Variety has learned exclusively. Additionally, “Sesame Street” has been named the winner of the Institutional Award [...]

  • Les Miserables BBC

    BBC's 'Les Miserables' Recreates the Dark World of Victor Hugo's Novel

    Director Tom Shankland didn’t want his “Les Miserables” to be anything like the stage-musical version of Victor Hugo’s sweeping historical novel, nor like the 2012 Tom Hooper feature-film musical.  For the BBC limited series — a drama starring Olivia Colman, Lily Collins, David Oyelowo and Dominic West, which aired the first of its six episodes in [...]

More From Our Brands

Access exclusive content