New ABC vid label

Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video.

“We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and would automatically think it was something that has been on TV,” said Mark Gilula, sales and marketing veep for ABC Video Publishing. “This new line will help differentiate between the two product (sources).”

The vidarm’s first release will be “Rainbow Warrior,” a film originally headed for theaters but never released. The Jon Voight-Sam Neill action thriller will be released in February. “Prizzi’s Honor” and “Silkwood” will join the list of titles sporting the new corporate banner, with other films to follow.

Gilula said Signet expects to release around 20 titles annually. Eight will be culled from direct-to-video releases, the remainder pulled from catalog vidcassettes.

Titles will be positioned as homevid rentals. The company will institute a 90 -day pay-per-view holdback on all its titles, 10 days longer than titles released by Paramount, Columbia/TriStar and Warner Bros. Home Video.

WEA Distribution handles ABC product.

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