You will be redirected back to your article in seconds

VSDA board backs bid

A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors.

Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace.

If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing below the manufacturers’ established minimums.

That and two other endorsements suggested by the VSDA retail advisory committee were made during March 4-6 board meetings in Orlando in conjunction with the National Assn. of Recording Merchandisers convention.

VSDA also recommended that any product licensed by manufacturers for sale through mail order should not be available to consumers through clubs until the product is priced for sell-through by all video retailers. The board also asked that product sold through the mail be clearly identified and permanently marked as such.

Finally, the board wants product clearly identified as extended-play or long-play.

In other business, the board endorsed the Video Industry AIDS Action Committee’s fund-raising campaign, A Penny for AIDS, from Nov. 24-Dec. 1 (World AIDS Awareness Day).

The committee will solicit one penny for each video transaction; for example, retailers will be asked for a penny for each rental or purchase, distributors a penny for each vid shipped or invoiced. Consumers will be asked for contributions.

More Digital

  • FORT LAUDERDALE, FL - MAY 26:

    XXXTentacion Breaks Taylor Swift’s Single-Day Global Streaming Record on Spotify

    A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors. Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace. If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing […]

  • SONOS PATRICK SPENCE

    How Smart-Speaker Maker Sonos Plans to Take on Apple, Google and Amazon

    A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors. Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace. If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing […]

  • “Teens may be watching less TV,

    Instagram Launches Long-Form Video Service Called IGTV

    A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors. Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace. If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing […]

  • Netflix

    Netflix Stock Closes at Record-Breaking $404.98 After Analysts Raise Price Targets

    A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors. Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace. If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing […]

  • Tamara Hrivnak

    Facebook’s Tamara Hrivnak Talks Company’s Music Moves: ‘We Want to Build the Future Together With You’

    A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors. Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace. If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing […]

  • Tim Cook, Mark Zuckerberg and Susan

    Apple, Facebook, YouTube CEOs Speak Out Against Family Separation

    A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors. Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace. If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing […]

  • facebook watch Studio

    Facebook Watch Aims to Reinvent TV With New Interactive Shows

    A program that would affect retailer reimbursement by manufacturers has been endorsed by the Video Software Dealers Assn. board of directors. Manufacturers will be urged to adopt, at a minimum advertised price, a program promoting a stable marketplace. If adopted, manufacturers will not reimburse retailers under their co-op advertising policy if retailer ads contain pricing […]

More From Our Brands

Access exclusive content