Sexy titles boost MGM/UA’s vid sales

MGM/UA Home Video said its unrated versions of “Body of Evidence” and “The Lover” were responsible for 70% of its vidcassette orders. MGM/UA has shipped 255,000 copies of the Madonna film and 51,000 of “The Lover.”

In other VSDA news:

o Live Home Video has set two versions of “Bad Lieutenant” for homevideo release. The R and NC-17 (five minutes longer) versions will be offered in August. “Chaplin” will be released in August as part of the company’s “Money Makers” campaign.

o Sony Music has restructured its kids operations into the Sony Wonder banner. Epic Records and Sony Music titles will carry the new banner. Sony Music has set for release concerts from Michael Bolton, Harry Connick Jr. and Sade, as well as the 30th-anniversary tribute to Bob Dylan and the Ozzy Osbourne farewell tour.

o New Line Home Video has put together a $ 10 million advertising and promotion campaign for “Teenage Mutant Ninja Turtles III,” connecting with Hanes and Procter & Gamble for the $ 40 million box office adventure.

The company has also set an extensive cross-promotion for “National Lampoon’s Loaded Weapon I” with Dolphin Cruise Lines, to include a trip contest and merchandise giveaways.

o The senior age group fitness category expands with “It’s Simple, Dahling” from Zsa Zsa Gabor. “The Princess” video features chair-assisted exercise routines as well as health and beauty tips.

o “Bernie,” the corpse from Columbia/TriStar Home Video’s “Weekend at Bernie’s,” was a popular attraction with convention-goers, many waiting in line to have their picture taken with the dummy (played by Terry Kiser in the films).

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