Japanese trade Nikkei folding

Nikkei Entertainment, the most prominent Japanese-language entertainment trade magazine, is folding after 4 1/2 years of weekly publication.

The trade is one of 30 magazines published by Nikkei Business Publications, along with numerous data file services and newsletters.

Some of the information currently found in Nikkei Entertainment may find its way into another of the group’s offerings, called Nikkei Event.

However, most of the TV, film and music news will simply be dropped from the company’s reporting.

According to Koitsu Tshuchiya, director of the Office of the Nikkei Business Publications, the number of readers has increased steadily. “We started with 6, 800 readers and now have a circulation of 13,400,” he said.

Tshuchiya blamed the magazine’s demise on advertising problems.

The magazine, which regularly incorporated box office figures from Variety, published its first edition in October l988. The last hit the newstands June 30.

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