CEA opens Hong Kong branch

Underscoring the increasing interest from the West in the booming Asian media sector, Florida-headquartered media/entertainment investment banking outfit, Communications Equity Associates, is opening a Hong Kong branch in August.

CEA has already been involved in various Asian media transactions, including the startup of the Asian Business News Channel and Tele-Communications Inc.’s moves into China.

Sarah Rechin, CEA’s international division veep, will head up the office and assume responsibility for the Asia Pacific region.

Attending the second pan-Asian Television & Broadcasting Conference here, she said CEA was the only company of its kind specializing in the region.

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