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Robert (Bob) LaBrasca, 49, executive editor of L.A. Style, died Sept. 23 at a N.Y. hospital after suffering a heart attack at a hotel while on vacation.He had a previous heart attack in 1988.

LaBrasca had worked for L.A. Style since 1985 and also had published articles and celeb profiles in the mag. While he was there, L.A. Style won the Western Publication Assn.’s Maggie award four times for best city, new or consumer magazine, as well as four Maggies for overall design.

LaBrasca previously was an editor with L.A. Weekly and in the early 1980s was news editor for the N.Y. countercultural mag High Times, in which he regularly published pieces by William Burroughs and Charles Bukowski.

A native of Racine, Wis., LaBrasca started in journalism in Madison with the U. of Wisconsin’s Daily Cardinal, the Capital Times and the Madison Press Connection. Surviving are his wife, Tara Fass; a daughter; his mother; his father; two sisters; and a brother.

The family suggests memorial contributions to the American Red Cross Emergency Relief Fund.