Capital Cities/ABC Video Enterprises reshuffled its top executives yesterday, naming Archie C. Purvis president of Capital Cities/ABC Video Prods. and promoting Joseph Y. Abrams to replace Purvis as president of ABC Distribution Co.

ABC Video Enterprises is an ancillary production, video and distribution company.

The change splits the duties, allowing Purvis, a 12-year veteran of ABC, to place more emphasis on production while freeing him from the distribution end, which will now fall under Abrams’ watch.

Purvis, who is based in Los Angeles, will now oversee all of the Video Enterprises production, including New York-based production entity Ultra Entertainment, the Hemisphere Group and CapCities/ABC Video Prods.

Purvis also will seek programming opportunities utilizing developing technologies, such as CD-Interactive, CD-Rom and the like.

Until his promotion, Abrams — who’ll remain based in New York — had been senior VP of ABC Distribution. He will now be responsible for the sale and distribution of the division’s owned and acquired programming around the globe.

Departments handling domestic and international licensing to cable, homevideo , international television networks, theatrical, ancillary markets, advertising and administrative will all report to Abrams under the new structure.

Both executives will report to John T. Healy, president of CapCities/ABC Video Enterprises Intl.

“Markets for new programming are expanding dramatically–both in the U.S. and overseas,” Healy said in announcing the changes. “With Archie supervising the production of our programs and Joe overseeing our sales operations, we feel we will be positioned to compete more effectively in the global television arena.”

The network is also anticipating a potential relaxation in the financial interest and syndication rules that could provide additional product for both domestic and international syndication efforts.

Purvis joined CapCities/ABC in 1980 as a VP in the video sales division. Abrams joined the company in 1990 as a senior VP at ABCD, from MGM/UA Telecommunications.