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Saban staffs syndie wing, works up its product slate

Saban Entertainment has staffed up its fledgling syndication wing with the promotion of three sales veeps and laid out a slate of product, including a children’s strip and two packages of animated programming.

Joining the company as VP of East and West Coast sales, respectively, are Peter Schmid and Mark Lieber, while Nan Halperin has been promoted to veepee of ancillary sales, having been with the company handling homevideo and cable sales since last June.

Schmid comes from Goodman Entertainment Group, the small syndicator previously run by David Goodman, who joined Saban in July when the company launched Saban Domestic Distribution. Lieber was most recently an independent consultant.

In terms of programming, Saban will be offering a firstrun puppet strip, “The Hallo Spencer Show,” on a barter basis with a total of 52 episodes. Other children’s fare includes “The Mad Scientist Toon Club,” a cartoon compilation with a live-action host comprising 52 one-hour episodes; and “Saban’s Toon of the Month,” 12 one-hour animated specials.

Saban already has been distributing a syndicated movie network, including such titles as “Heathers” and the CBS movie “The Queen of Mean.” Saban will make its first appearance as a domestic distributor at the National Assn. of Television Program Executives convention next month and estimates the combined production and promotion outlay for the syndication wing at $ 50 million.

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