New World Entertainment has created two new operating areas geared to family entertainment–New World Family Filmworks and New World Action Animation–with Rick Ungar, president of New World subsidiary Marvel Prods., heading both units reporting to NWE president-CEO James McNamara.

New World will continue to use the Marvel Prods. label–previously used on all its animated shows–on programs already in production, including “Biker Mice From Mars!,” an animated program created by Ungar for next season that will be distributed by New World internationally and domestically by Genesis Entertainment.

Other Marvel-produced projects include a prime time special for CBS, “The Magic Paintbrush,” sponsored by McDonald’s, and the previously announced short “Gahan Wilson’s Diner,” a”Foxtune” that makes its bow in theaters in January.

New projects under the Family FilmWorks banner include an animated program in partnership with musician Barry Manilow, while New World Action Animation is working on an animated adaptation of “The War of the Worlds,” having acquired rights from the War of the Worlds Foundation. The concept was last adapted for TV as a first-run, live-action syndicated series by Paramount.

Since shedding most of its network assets (which were transferred to Sony Pictures Entertainment a little over a year ago), New World has focused on cable and syndicated projects with international appeal, to feed the company’s strong overseas sales wing.

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