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Par rubbing Genie into vid outlets

Paramount Home Video is distributing the videogame accessory Game Genie to the homevideo trade. The long-term agreement, between PHV and Game Genie maker Lewis Galoob Toys, goes into effect immediately and gives PHV the exclusive for sales to video rental and sell-through stores.

The move further broadens PHV’s product line, which in addition to vidcassettes includes a small line of records from Paramount affiliates. Under the new agreement, PHV will act as a sales agent for Galoob and receive a percentage of sales revenue.

Par will rep all three models of the Game Genie–an accessory for the Nintendo Entertainment System, Super NES and Sega Genesis system. A fourth model for the Game Boy will be introduced shortly, and PHV will distribute it to the homevid trade as well. The Game Genie allows players to change elements of game play.

Galoob reports it has sold more than 1.6 million Game Genies in the U.S. and Western Europe for the NES alone. Prices in the U.S. range from $ 49.95 to $ 59. 95 suggested retail.

Jack Kanne, PHV senior VP sales, explained the move: “Galoob was looking to get into the homevideo specialty market but didn’t have the mechanism.”

He further explained that PHV currently does not intend to get into videogame distribution in any major way, and that the Galoob deal is not a harbinger of things to come for PHV.

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