×
You will be redirected back to your article in seconds

Max Factor won by Heritage

The lottery to take control of the Max Factor Museum ended yesterday when officials from Procter & Gamble, which owns the building, announced it will sell the building to a consortium of real estate developers and local historians who plan to build a museum, restaurant and theater in the 1935 building.

The decision to accept the proposal from Colony Bancorp/Hollywood Heritage was made after the board of directors at the Center Theater Group voted to withdraw their proposal to open a costume warehouse at the site.

A CTG spokesperson yesterday said it withdrew the proposal because the nonprofit theater corporation lacked the financing needed to rehabilitate the building.

Ironically, Los Angeles city officials had been pushing to get CTG into the building with the offer of such incentives as a disappearing loan of up to $ 500 ,000.

That money may go to Colony Bancorp/Hollywood Heritage, which will buy the building from P&G for $ 1.5 million. It will take approximately six months for the deal to be finalized.

After that, it’s been estimated that it will take another six to nine months to gut the building and began the restoration process, said Gerald Schneiderman of Colony Bancorp. The goal is to open the new complex within a year and a half.

In the interim, the Max Factor Museum will stay open and Hollywood Heritage will oversee its operations. The plan is to eventually move the collection of wigs and makeup paraphernalia from the Max Factor building to the yet-to-be-built Hollywood Entertainment Museum (see separate story).

As for the Factor building, Colony Bancorp’s plan is to restore the S. Charles Lee-designed facade and build a multi-use center inside. Joe Musil and Ron Reed, who headed up the restoration of the El Capitan, will oversee this project.

The new tenants will include the Bob Baker Marionette Theater, a restaurant and coffee house (the restaurant will sit under a 50-foot-long skylight) and a four-floor museum on Hollywood’s history that will be run by local historian Robert Nudelman.

Among the items that willbe exhibited in the museum will be costumes and Hollywood stills from John LeBold’s collection.

LeBold, who started collecting costumes from the stars at age 13, has amassed more than 5,000, including the dress worn by Judy Garland in “The Wizard of Oz”– which he bought for $ 30 at an MGM sale several years ago — and the gown worn by Marilyn Monroe in “How to Marry a Millionaire.” His collection, which has been on exhibit in Russia, Yugoslavia and Europe, is estimated to be worth $ 8 million.

Bob Baker, who has operated a marionette theater in downtown Los Angeles since 1963, will offer a multimedia puppet show, which will focus on Hollywood history, in a 200-seat theater. The plan is to not only open the show to the public and to tourists, but to also bus in children from local schools.

In addition, the theater will be used for Equity waiver shows and museum lectures.

The announcement closes the chapter on P&G’s efforts to sell the building. Last summer, after the company had announced it was closing operations there and shuttering the building — the company used to sell makeup at the site — the move came under fire from community groups that wanted to preserve the historic site.

P&G officials, looking to reverse a potentially image-damaging event, turned to the city and the community for suggestions on what should be done with the building. That led to the creation of an ad-hoc committee, headed by local TV personality Huell Howser, which began examining several bids to buy the building.

“We’re very happy that Hollywood Heritage is involved in this effort because they are a well-respected group,” noted P&G exec Ed Rider.

More Biz

  • Donald Trump Ari Emanuel

    Ari Emanuel Was Vetted for Trump Administration Role

    Endeavor CEO Ari Emanuel was vetted for an unidentified role in the Trump Administration in November 2016, Axios reported on Sunday. Axios received a leak of nearly 100 internal vetting documents from the Trump transition, including reports on Rex Tillerson, Betsy DeVos, Gary Cohn and James Mattis. The researchers scrubbed news clippings, LinkedIn pages, and [...]

  • Prince Death

    Prince’s ‘Batman' at 30: How the Film Saved His Career From ‘Horrible’ Financial Straits

    As the movie that ushered in both the modern-day superhero genre and a new peak in the art of saturation marketing, Tim Burton’s “Batman” has a legacy that’s hard to overstate. Virtually everything associated with the 1989 comic-book adaptation became a cultural phenomenon, from Burton’s mischievous, mainstream-goth aesthetic to the meta-narrative of the film’s record-breaking [...]

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

  • During an interview at her home

    Judith Krantz, Best-Selling Author and Columnist, Dies at 91

    Judith Krantz, a best-selling author known for her novels “Scruples” and “Princess Daisy,” died Saturday from natural causes, surrounded by family, friends and her four dogs at her Bel Air, California home, her publicist John Tellem confirmed. She was 91. Krantz began her career in journalism, working for Good Housekeeping writing freelance articles for Macleans, [...]

  • Plume of black smoke rising from

    Soundgarden, Tupac and Tom Petty Estates Sue Universal Music Over Fire Damage

    Attorneys representing Soundgarden, Hole, Steve Earle and the estates of Tupac and Tom Petty today filed a class-action lawsuit against Universal Music Group over the master recordings destroyed in a 2008 fire, the extent of which was revealed last week in a New York Times article. The lawsuit, obtained by Variety, seeks some “50% of [...]

  • John Prine, Kamasi Washington, Sub Pop

    John Prine, Kamasi Washington, Sub Pop Win Big at A2IM Libera Awards

    Out of all the awards shows Variety Music attends every year — and we hit a few — in many ways A2IM’s Libera Awards, which celebrate the tight-knit independent label sector, is the most fun. It’s got awards and performances and a host and people get dressed up and all that, but at the end [...]

  • A trading post sports the Spotify

    Spotify Determines That It Overpaid Publishers in 2018, Requests Refund

    When calculating the new, higher rates determined by the U.S Copyright Royalty Board — which Spotify, Amazon, Google and SiriusXM/Pandora have appealed — Spotify has determined that it overpaid publishers in 2018 and would like a refund. “According to the new CRB regulations, we overpaid most publishers in 2018,” a Spotify spokeperson said. “While the [...]

More From Our Brands

Access exclusive content