Pub Production Push

Barry Chase, who resigned last month as PBS v.p., national programming, assumes the newly created post of senior v.p., national programming for pubcaster WPBT-TV.

The appointment signals the emergence of WPBT as a new player in the production of national and international television programming. Chase’s portfolio is to help WPBT realize that goal. WPBT’s principal national presence so far has been the production of a nightly business news program.

Chase believes that “the breaking [ of] old molds” at PBS and expanded means of distribution for tv production generally present WPBT, along with a few other pubcasters, with “an opportunity to have a major presence.”

In addition to heading “The Civil War” series, Chase was the PBS exec credited with helping to develop a number of such award-winning programs and series as “Vietnam: A Television History,” “Frontline” and “Eyes On The Prize.”

Chase suggests that WPBT’s south Florida location may provide an opportunity to address the domestic Latin market, as well as South America and the Caribbean.

George Dooley, prexy and CEO of the Community TV Foundation of South Florida Inc., licensee of WPBT, confirmed in a prepared statement that the station’s goal is to expand its efforts to develop, find funding and market new national and international tv programs, and that Chase’s role is to spearhead this effort.

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