You will be redirected back to your article in seconds

PTAR Opposition Strengthening

Add Bonneville Intl. to the growing list of companies calling for relaxation of the primetime access rule.

Bonneville, owner of two CBS affils in Salt Lake City and Seattle, sent a letter to the FCC asking that stations in the top 50 markets be permitted to air offnet programming in the access slot. The request mirrored one filed at the FCC late last year by the Walt Disney Co.

PTAR requires network affiliates in the top 50 markets to set aside one hour in primetime for non-network programming.

Bonneville prez Rodney Brady said in the FCC missive that his firm “repeatedly had [its] programming and business judgments frustrated by the off-network restrictions of the rule. Our stations compete today in a marketplace radically different from that which existed when the primetime access rule was adopted.

“Moreover, we face the possibility of competing in the future with Fox network programming and Fox affiliates, both of which will benefit from special exemptions that may be grafted into the rule,” continued Brady.

A number of media firms have questioned the need for PTAR in the last year. Seemingly, the most serious threat comes from First Media Corp, owner of CBS affil WCPX-TV Orlando. First Media has asked that PTAR be tossed out on constitutional grounds, claiming that the rule has outlived its usefulness and is a violation of the free speech rights of broadcasters.

The increasing pressure for PTAR relief has had little effect on the FCC, which supports the regs.

More TV

  • Coincoin and the Extra Humans

    San Sebastian Debates New TV Landscape

    Add Bonneville Intl. to the growing list of companies calling for relaxation of the primetime access rule. Bonneville, owner of two CBS affils in Salt Lake City and Seattle, sent a letter to the FCC asking that stations in the top 50 markets be permitted to air offnet programming in the access slot. The request […]

  • Fox Sports NFL Sunday

    Fox Networks Group, Altice USA Rattle Sabers in New York Carriage Fight

    Add Bonneville Intl. to the growing list of companies calling for relaxation of the primetime access rule. Bonneville, owner of two CBS affils in Salt Lake City and Seattle, sent a letter to the FCC asking that stations in the top 50 markets be permitted to air offnet programming in the access slot. The request […]

  • A Man Walks Into the Cnn

    Trump Campaign Aide Jason Miller Exits CNN Analyst Job After Accusations

    Add Bonneville Intl. to the growing list of companies calling for relaxation of the primetime access rule. Bonneville, owner of two CBS affils in Salt Lake City and Seattle, sent a letter to the FCC asking that stations in the top 50 markets be permitted to air offnet programming in the access slot. The request […]

  • Ben Sherwood Set to Leave Disney

    Ben Sherwood to Leave Disney After 21st Century Fox Deal is Complete (EXCLUSIVE)

    Add Bonneville Intl. to the growing list of companies calling for relaxation of the primetime access rule. Bonneville, owner of two CBS affils in Salt Lake City and Seattle, sent a letter to the FCC asking that stations in the top 50 markets be permitted to air offnet programming in the access slot. The request […]

  • Analysis: Sky Win Boosts Comcast as

    Analysis: Sky Win Boosts Comcast as Global Streaming Wars Heat Up

    Add Bonneville Intl. to the growing list of companies calling for relaxation of the primetime access rule. Bonneville, owner of two CBS affils in Salt Lake City and Seattle, sent a letter to the FCC asking that stations in the top 50 markets be permitted to air offnet programming in the access slot. The request […]

  • Brian Roberts and Jeremy Darroch

    Sky Backs Comcast Deal, CEO Darroch Says 'Momentum Will Only Increase' 

    Add Bonneville Intl. to the growing list of companies calling for relaxation of the primetime access rule. Bonneville, owner of two CBS affils in Salt Lake City and Seattle, sent a letter to the FCC asking that stations in the top 50 markets be permitted to air offnet programming in the access slot. The request […]

More From Our Brands

Access exclusive content