You will be redirected back to your article in seconds

Make-Goods Suspended

Paramount Domestic TV temporarily will suspend make-good requirements for barter shows preempted by coverage of the Gulf war. The move, effective through Jan. 21, could cost Par if advertisers insist on rebates. License agreements provide for preemption for bona fide news coverage of events of public importance. On Jan. 22, Par intends to return to contractual obligations “unless conditions… require a different approach.”

Premier Advertiser Sales, owned by Par and MCA TV, appeared to have left maneuvering room. In its letter to stations, the firm noted “that some advertisers have special concerns regarding this crisis, and we will do all we can to… address their needs.” While most of Par’s shows are day and date, MCA’s firstrun barter entries primarily appear on indies without major news operations.

More TV

  • Anthony Bourdain PArts Unknown Season 12

    Anthony Bourdain Remembered at Final 'Parts Unknown' Screening

    Paramount Domestic TV temporarily will suspend make-good requirements for barter shows preempted by coverage of the Gulf war. The move, effective through Jan. 21, could cost Par if advertisers insist on rebates. License agreements provide for preemption for bona fide news coverage of events of public importance. On Jan. 22, Par intends to return to […]

  • Coincoin and the Extra Humans

    San Sebastian Debates New TV Landscape

    Paramount Domestic TV temporarily will suspend make-good requirements for barter shows preempted by coverage of the Gulf war. The move, effective through Jan. 21, could cost Par if advertisers insist on rebates. License agreements provide for preemption for bona fide news coverage of events of public importance. On Jan. 22, Par intends to return to […]

  • Fox Sports NFL Sunday

    Fox Networks Group, Altice USA Rattle Sabers in New York Carriage Fight

    Paramount Domestic TV temporarily will suspend make-good requirements for barter shows preempted by coverage of the Gulf war. The move, effective through Jan. 21, could cost Par if advertisers insist on rebates. License agreements provide for preemption for bona fide news coverage of events of public importance. On Jan. 22, Par intends to return to […]

  • A Man Walks Into the Cnn

    Trump Campaign Aide Jason Miller Exits CNN Analyst Job After Accusations

    Paramount Domestic TV temporarily will suspend make-good requirements for barter shows preempted by coverage of the Gulf war. The move, effective through Jan. 21, could cost Par if advertisers insist on rebates. License agreements provide for preemption for bona fide news coverage of events of public importance. On Jan. 22, Par intends to return to […]

  • Ben Sherwood Set to Leave Disney

    Ben Sherwood to Leave Disney After 21st Century Fox Deal is Complete (EXCLUSIVE)

    Paramount Domestic TV temporarily will suspend make-good requirements for barter shows preempted by coverage of the Gulf war. The move, effective through Jan. 21, could cost Par if advertisers insist on rebates. License agreements provide for preemption for bona fide news coverage of events of public importance. On Jan. 22, Par intends to return to […]

More From Our Brands

Access exclusive content