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Can Local Ayem Fare Eat ‘GMA’ For Breakfast?

KTVU Oakland is the first west coast station to challenge network morning shows with two hours of local and national news. KTVU g.m. Kevin O’Brien plans to spend $2.5 million on the ayem program’s first year – 19 new staffers will be hired and the newsroom will be enlarged.

Initial returns from KTVU’s 7 to 9 a.m. venture suggest that the show is already doing about as well as “CBS Morning News,” but it has a way to go before becoming a serious threat to either ABC’s “Good Morning America” or NBC’s “Today.” KTVU’s first Nielsens average about 1.1/6 (Arbitron: 1.5/7) against 1.6/9 (1.7/8) for CBS, 3.7/20 (4.1/20) for ABC and 2.4/13 (3.6/17) for NBC.

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