WNBC’s decision to put “Family Feud” against perennial hits “Wheel Of Fortune” (WABC) and “Entertainment Tonight” (WCBS) at 7:30 p.m. has yet to pay off. The show is not doing much better than its predecessor, “The Challengers,” with numbers swinging between a Nielsen 4 rating/7 share to a 6/9. “Wheel Of Fortune” remains dominant with numbers as high as 17/27.
Station spokesman Carl Killingsworth attributes the low ratings to tough competition. But John Van Soosten, Katz v.p. and director of programming, says the problem stems from WNBC juggling its schedule too frequently. “I think it has hopes of improving if they just leave it there,” he said. “They’ve made so many changes the audience is confused and doesn’t know what’s on.”
Killingsworth, however, said the station plans to replace “Family Feud” with “Love Connection” next fall.
The national ratings for “Family Feud” are no better. The aging gameshow ranks 21st among syndicated bartered shows.