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Carroll Carroll

Carroll Carroll, 88, veteran VARIETY columnist and the writer credited with creating Bing Crosby’s radio persona, died Feb. 5 in Los Angeles of heart failure.

Carroll wrote a humorous critique of television advertising in “And Now A Word From…” column for VARIETY from 1967 to 1985.

Born Carroll S. Weinschenk in New York, Carroll also had a 50-year career as a humorist, advertising exec, biographer and lyricist. He wrote comic dialog for Burns & Allen, Rudy Vallee, Eddie Cantor, Burt Lahr and Al Jolson prior to creating Bing Crosby’s “Kraft Music Hall” network radio series.

Carroll was head writer or consultant for many of the Hollywood programs produced by the J. Walter Thompson ad agency, which he joined in 1932. He also wrote for such series as “The Lux Radio Theater” and “The Chase & Sanborn Comedy Hour.”

He left Thompson in 1946 to join Ward Wheelock Co. as west coast v.p. in charge of such radio shows as “Meet Corliss Archer,” “Double Or Nothing” and Bob Crosby’s “Club 15.”

In 1953, he moved into tv with the daytime “Bob Crosby Show” for CBS. He also worked on other tv programs and specials for NBC and 20th Century Fox.

Carroll returned to New York and advertising in 1957, rejoining Thompson as an editorial consultant for 11 years.

He subsequently wrote his autobiography, “None Of Your Business,” as well as ghosting autobios for Liberace, Ed McMahon, Mike Douglas and Henny Youngman. Earlier, Carroll had ghosted Bob Hope’s “I Never Left Home” and “So This Is Peace.’ Carroll’s last book was 1981’s “Life Is A Fortune Cookie.”

He returned to Southern California in 1972. He was married for more than 50 years to Norma Tobias Carroll, who had been secretary to his boss at J. Walter Thompson. She died in 1986.

Survived by his daughter, former J. Walter Thompson exe Leda C. Goldsmith; sons Bruce, for 28 years a producer for ABC News, and Adam, a production manager for Walt Disney Educational Media; and three grandchildren.

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