Spain’s Private Webs Steal Ad $ From RTVE

If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll.

The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion spent on ads in 1990. Until early 1990, RTVE was virtually the only game in town, taking well over 90% of revenue. The drop is even greater when one considers that the three private channels (Telecinco, Antena 3 and Canal Plus) only reached about half of Spain’s population during most of last year and didn’t go on the air until early 1990.

RTVE’s first channel billed 101.9 billion pesetas in 1990, ($1 billion) compared with 131.5 billion pesetas in 1989.

RTVE’s Second Channel, which has been greatly beefed up, showed an increase of revenue from 13.2 billion ($130 million) pesetas in 1989 to 23.5 billion pesetas ($235 million) in 1990.

In second place, after RTVE’s First Channel, was Berlusconi-controlled Telecinco, which copped 15.34% of the ad spending last year ($374 million). It was followed by RTVE’s Second Channel, with 9.64% of revenue ($235 million); TV-3 (the Catalan regional web), with 8.49% ($207 million); Telemadrid (the Madrid regional channel), 4.58% ($112 million); and Antena 3,4.02% ($98 million).

Considering that Telecinco didn’t start broadcasting until March, and then only to Madrid and Barcelona, and that Antena 3 also was limited at first to both these cities, it can be expected that for 1991 their share will be further increased, since they will be reaching the whole of Spain.

Canal Plus, the feevee web that didn’t go partially scrambled until last fall, had revenue of $3.5 million from spot ads.

The free-for-all among Spain’s channels resulted last year in the purchasing of packages of canned shows totaling well over $1 billion.

More Scene

  • 'SORRY TO BOTHER YOU'

    Why 'Sorry to Bother You' Director Boots Riley Thinks His Satirical Comedy Is 'Realistic'

    If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll. The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion […]

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll. The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll. The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll. The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll. The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll. The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion […]

  • A Night in the Writers' Room

    'Vida,' 'One Day at a Time' Showrunners Recount Being Called Racial Slur in Writers' Room

    If there were any doubts about how successful private and regional webs here have been at draining ad income from staterun Television Espanola (RTVE), they have been dissipated with the publication of a Nielsen/Repress poll. The poll shows that ad revenue from RTVE’s two national channels totaled accounted for only 51.47% of the $2.44 billion […]

More From Our Brands

Access exclusive content