Briefing: Film Exhibition

Brussels had close to 5 million cinema admissions in 1990 (4,942,521), an increase of 8.94% over ’89, largely credited to the Kinepolis phenomenon. Now representing 54.86% of the cinema market in the Belgian capital, Kinepolis, a 24-screen complex with 7,600 seats, was launched in September ’88 by Albert Bert. Located on the outskirts of Brussels, the multiplex gave a 20% boost to the market during its first year of operation and has continued to see its figures climb.

Other multis in Belgium include the 10-screen Decascoop in Ghent, also owned by Bert. Last year, it secured 1.6 million admissions. Carollywood has 11 screens in Charleroi, and there are plans for a similar hardtop in Antwerp.

In total, there were 427 screens in Belgium in ’89, and around 16 million admissions were recorded that year.

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