Airline Versions Of Pix May Fly On Ground

Family Films, a Salt Lake City telemarketing firm, says it has an agreement in principle with Warner Home Video to test-market airline versions of some Warner films on vidcassette directly to consumers. The company is also soliciting family programming from other suppliers, saying it sells close to 3,000 vidcassettes per day.

According to Don Judd, prez of Family Films, Warner’s marketing veep Barbara O’Sullivan expressed in a letter that Warner is “interested in proceeding with a test.” He said initially two or three Warner films will be test-marketed exclusively via telemarketing. Terms have not been nailed down.

A source at another company who has had discussions with Family Films said the company had offered him a standard 15% royalty with no advance, but guaranteed minimum sales.

A Warner spokesman would only say that there is no deal with Family Films. O’Sullivan was unavailable for comment.

Family Films’ target is parents who seek programming with no nudity, sex, allusions to sex, profanity or excessive violence, per Judd.

The firm has telemarketed nine films since it was founded a year ago, including “The Bewitching Of Ben Wagner” which aired on the Disney Channel; “On Our Own” a cable vidpic from Lyman Dayton Prods.; and two titles in the public domain, “It’s A Wonderful Life” and “The Inspector General.”

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