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Sony Music Turning To Kid Biz

Sony Music Video Enterprises announced the formation of a children’s audio label, Sony Kids’ Music, and an affiliated children’s video label, SMV Children’s Library. Both will be run by Linda Morgenstern, director of children’s programming.

The children’s unit will sign its own artists as well as draw on artists from Sony’s Columbia and Epic labels, per SMV prexy Jon Peisinger. Wherever possible, he said, artists will be involved in both audio and video projects

SMV’s children’s unit also will offer other children’s programming, including animation.

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