Hollywood, Sept. 13. – Domestic boxoffice gross on “Star Wars” through Sunday (11) had reached $140,006,705, per 20th- Fox. This in turn means that the pic’s comparable b.o. lead over “Jaws” has opened to nearly $15,700,000. Since by Sept. 7, 1975 (the end of the weekend following Labor Day that year), the “Jaws” domestic b.o. tally was $124,322,872, per Universal disclosure of that time.
Over the past weekend, “Star Wars” grossed $4,648,085 in 948 current playdates; that compares to $7,737,847 over the longer prior Labor Day weekend. With school vacations largely over, a drop in all film business is seasonally expected.
Domestic boxoffice studies by Variety indicate that, over a period of many years, September b.o. (that is, the cumulative four weeks after the Labor Day week) drops about 35-40% from the last four weeks of summer including the holiday period.
Over the six-day period ended Sunday, “Star Wars” domestic b.o. was $6,279,242, of which the $4,648,085 Friday-Sunday tally represents nearly 74% of the six-day total. It’s now becoming the time of year when any film does more than half its business on weekends, the rest spread over the weekdays.
Estimated film rentals on the latest b.o. total come to nearly $91, 000,000 by conservative reckoning. One way of looking at this number is to consider that 20th’s distribution fee alone on the rental gross is enough to pay the fixed costs of the domestic sales department for about three full years.