Branded is a pleasing western that has a bit more plot and appeal than the average.

Rudolph Mate, photographer-turned-director, demonstrates he has not lost his hand at his former art. He and cameraman Charles B. Lang Jr must be given a score for at least part of Branded ‘s appeal on basis of the Technicolor scenic work along the Rio Grande.

Yarn [from a novel by Evan Evans] finds Alan Ladd a no-good who figures on stealing the fortune of a cattle family by making like he’s the long-lost son who was kidnapped at five. He doesn’t figure, however, on falling for his ‘sister’ and getting right fond of mom and pop. Ladd’s inability to indicate successfully a transition from scoundrel to a kid with a 24-karat heart makes the story at times harder to digest than it should be.


  • Production: Paramount. Director Rudolph Mate; Producer Mel Epstein; Screenplay Sydney Boehm, Cyril Hume; Camera Charles B. Lang Jr; Editor Doane Harrison; Music Roy Webb; Art Director Hans Dreier, Roland Anderson
  • Crew: (Color) Available on VHS, DVD. Extract of a review from 1950. Running time: 50 MIN.
  • With: Alan Ladd Mona Freeman Charles Bickford Robert Keith Joseph Calleia Peter Hansen