Brad Jakeman Discussing How Brands Can

Brad Jakeman on How Brands Can Leverage Creativity and Data

PepsiCo’s senior consultant and former president Brad Jakeman sat down with Quantcast’s Steven Wolfe Pereira at Variety’s Innovate Summit to discuss how brands can leverage creativity and data in the AI Era.

“Data is not the destination,” he said. “Data is an integral part of the journey.”

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