Sony Pictures Classics’ Tom Bernard Calls Early On-Demand Distribution ‘The Death of Theatrical Exhibition’
Sony Pictures Classics co-president Tom Bernard did not mince words about the prospect of early on-demand movie distribution while speaking at the Variety Studio Presented by AT&T at the Toronto Film Festival.
Speaking about proposals to get movies into homes earlier at a premium rate, Bernard said, “I think that is a disaster. It is a disaster coming.”
“If that happens, it going to be the death of theatrical exhibition because it’s just not going to work out,” he continued. “It’s a short-sighted idea. They need to make better movies, and people will go [to the theaters]. But the fact is, this premium window thing is not thought out well.”