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Parrot Analytics' Wared Seger on the

Parrot Analytics' Wared Seger on the Science of Popularity

Parrot Analytics’ Wared Seger discusses the science behind measuring popularity in a multi-platform world.

“Measuring the popularity of content used to be easy, in a more or less linear world,” Seger said while speaking at Variety Innovate. “Increasingly it is becoming more difficult. We’re seeing a really rapid proliferation of content distribution platforms, that’s causing audiences to be more fragmented across those platforms than ever before, which is causing our ability to measure those audiences to be less and less effective.”

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