The rabid anti-violence atmosphere in Washington, climaxed by FCC topper Reed Hundt's speech here Tuesday, slammed hard into distributors trying to sell firstrun action hours at NATPE.
The Justice Dept. on Tuesday said it will not challenge the Assn. of Independent Television Stations' voluntary program of viewer advisories and guidelines on TV violence.
U. of Pennsylvania professor George Gerbner is challenging a commonly held belief that violent programming translates into boffo ratings.
FCC chairman Reed Hundt climbed the bully pulpit Monday by forcefully urging broadcasters and programmers to take greater steps to stamp out TV violence.
TV stations that buy some or all of the six new hourlong action series powering their way into TV syndication between now and September could run afoul of the anti-violence crusaders in Washington.
In the wake of FCC chairman Reed Hundt's TV violence address Monday to a joint NATPE/INTV session, industry honchos were saying it was long on style and short on hoped-for substance.
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Broadcast network execs have done an about-face and tentatively agreed to use an independent monitor to assess the violence content in programming.
Passage of anti-violence legislation could have a "devastating impact" on commercial broadcasters, Assn. of Independent Television Stations president Jim Hedlund warned Sunday.
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