1. Health and Fitness 2. Beauty and Personal Care 3. Recreation and Leisure, 4. Automotive 5. Self-Improvement 6. Crafts 7. Kitchen and Household National Media Corp.'s Best-Sellers Juice Tiger…
New technology is having a major affect on the postproduction of commercials. The operative technologies are digitization, desk-top "super" computers and nonlinear editing, which has proven to be a…
NBC West Coast president Don Ohlmeyer yesterday espoused to media buyers a "big tent theory" that forgoes advertiser-friendly young demographics in favor of "a relentless pursuit of eyeballs."
Coming soon (maybe) to local TV stations in your market is "The Mike Levey Show," a program that will combine entertainment and information with the capability of offering shopping at home--all…
In a move that wasn't unexpected, the ABC Television Network and the Academy of Motion Picture Arts & Sciences have entered into a long-term agreement that will extend ABC's current exclusive…
ABC Entertainment president Ted Harbert told visiting advertisers that next season his network "shouldn't be counted out of any race -- demographic or household."
Key members of Congress are putting heat on the Federal Communications Commission to roll back cable TV rate increases that have occurred since lawmakers passed legislation reregulating the industry…
Kevin Brownlow and David Gill, creators of the 1979 13-part docu "Hollywood," return with a look at silent films giant D.W. Griffith. Though coverage of his personal side remains selective, the…
HBO Pictures yesterday announced it has nabbed the rights to Robert Schenkkan's 1992 Pulitzer Prize-winning six-hour play "The Kentucky Cycle," and signed Schenkkan to adapt the material into a…
The audience fragmentation that will follow cable systems' expansion to hundreds of channels could spell disaster for expensive new TV series, broadcast exex said yesterday.